The Funware Blog @ rmbr

Funware is a new category of application that uses game design theory and practice to make utility applications much more engaging. Funware apps are differentiated from games in that they generally have a “purposeful” objective beyond simple fun (like organizing your photos) and that the average user would hesitate to call them a “game”. Funware has massive implications for both the game and web industries, and is creating great opportunity for those involved in the area of consumer technology.

rmbr is our company: a Funware app that marries games with photosharing. It harnesses the power of game design to make the process of organizing and interacting around photos fun again. rmbr gives competitive, collaborative and creative users the opportunity to share memories in the most rewarding way possible, while creating essential, contextual metadata for thorough indexing.