The Funware Blog @ rmbr

This past week, TechCrunch 50 took place in SF, covering a wide range of innovative new startups and great online business ideas.

I had the pleasure of attending on behalf of GameZebo to review and analyze the field for interesting casual game and Funware applications.

Interestingly, two of the four “game” category finalists, Grockit and Akoha are both Funware apps - using games to accelerate a business objective. Learning in Grockit’s case, and “Pay It Forward” Samaritanism in Akoha’s.

And while the panelists’ questions reflected a general lack of knowledge of game design and game theory, it was obvious that the products touched a nerve - both innovative and visceral. Grockit was even a Top 5 company!

I’ve written an editorial for GameZebo that delves more deeply into these products and my experiences at the event. We’ll be doing a chat with Akoha and Grockit shortly as well - so stay tuned.