I couldn’t agree more
“The future of design is games” is an interesting blog post from Ross Popoff-Walker. Pretty well reasoned stuff, IMHO.
The most important nuance appears in the last paragraph. The coming ascendancy of game design in all fields is driven by a demographic shift. It is this shift of power to ‘Generation G’ (Games) that most profoundly impacts the definition of narrative and fun, and what will lead to our Funware-centric future. It’s not a conscious effort on the part of designers or marketers, but rather a consumer-first approach that is inexorably pulling us in that direction.